V/S01Open project ↗
01 / Web design
VANSMITHLAB
An independent design knowledge library connecting research, visual culture, evidence and relationships through a bilingual editorial system.
Independent creative practice · Kazakhstan / Worldwide
Visual worlds
with intention.
Creative direction, photography, design, and AI imagery for people and brands who value a distinct point of view.
↓01 / Approach
Culture, material, and image — held in the same frame.
I build visual languages that feel considered before they are explained. The work moves between physical space and digital possibility: image-making, identity, environments, and stories.
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Portrait / 01Profile / Van Smith
A visual director working across image, space, and story.
Ivan Melnik is a creative producer and visual director based in Almaty. With more than 18 years of experience across fashion, lifestyle, digital, and editorial work, he brings together art direction, photography, visual branding, and emerging AI tools to create work with clarity, atmosphere, and cultural weight.
Almaty, Kazakhstan · Available worldwide18+ years in visual culture
02 / Selected work
A considered edit of campaigns, images, identities and digital worlds.
32projects2014—2026Almaty / Worldwide
Project archive
32V/S01Open project
V/S02Open project
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Field notes / Behind the scenes
The work behind the image.
Three fragments from the studio, the set and the space between the final frames.
04 / Available for selected projects